- Region: Tuscany
The Frescobaldi family led the creation of the Laudemio Consortium in 1986 after the devastating frost that killed most of the Central Tuscany olive orchards. The Laudemio consortium set out to find new ways to improve olive growing in the area as well as to set a new code of laws governing olive oil production, which are very similar to those set forth for winemaking.
Applying to olives the experience gained through centuries of grape growing, the Frescobaldi family helped develop a new level of extra virgin olive oil production by emphasizing the concept of terroir, linking the olive’s typicity and quality to the uniqueness of its productive environment.
During the terrible freeze in 1985 that devastated most of the olive trees in Tuscany, olive orchards were in many cases reduced by 70%, especially on the central hills near the capital city of Florence. A few years later, Vittorio Frescobaldi, the eldest brother from the illustrious Florentine family, proposed to a few of his neighbors and friends the creation of a consortium in order to collaborate in the repair and restoration of their respective olive groves, while at the same time elevating the future of traditional extra virgin olive oil to a new level of quality in all respects. In 1990, the first bottling of the consortium labeled as Laudemio was made, and the quality standards of extra virgin olive oil were set years ahead from where they had been before the freeze.
The olive groves on the estates of Pomino, Castiglioni, Remole, Valiano, and Castello di Nipozzano produce the olives that are used to make the Marchesi de’ Frescobaldi Laudemio Extra Virgin Olve Oil. Produced predominantly with the Frantoio variety, Frescobaldi’s Laudemio is limpid and clear, showing an intense, brilliant green. Aromas are at the same time fruit-laden and attractively grassy, followed by lush, full flavors that are clean and well-focused, intriguingly smooth and spicy at the same time.
The Frescobaldi Family & Florence
The Frescobaldi family has been at the heart of the political, commercial, and cultural life of Florence since the Middle Ages. The family has always had close ties with the land and its products, and has produced numerous famous individuals, including poets, musicians, explorers, statesmen, bankers, as well as merchants belonging to the city’s major guilds.
At the end of the 13th century, some members of the Frescobaldi family extended their interests beyond the English Channel and soon became bankers to the English crown. Lending enormous sums to Edward I and Edward II, they won appointments as tax inspectors and collectors for the entire kingdom. After differences with the monarchs forced them out of England, however, the Frescobaldis took their own form of revenge, blockading the court’s wine supply by commandeering the English kings’ French wine shipments and leaving the court high and dry until the following year’s harvest.
Back in Florence in the early 14th century, the Frescobaldis dedicated themselves to agriculture with renewed energy. A 15th century map preserved in the Galleria degli Uffizi lists, under the caption “Frescobaldi estates” lands in the vicinity of Florence. Always enjoying a very close relationship with agriculture, the Frescobaldis never ceased searching out new territories and new growing areas to expand their agricultural interests. Over the years the family acquired many estates, including those of Castello di Nipozzano, Remole in the Chianti Rùfina, of Pomino in the Pomino area, of Castelgiocondo in Montalcino among many others. The Frescobaldi family company currently manages 4,500 hectares (11,000 acres) in Tuscany, of which about 800 are in vineyard, 230 in olive groves, and the rest dedicated to lumber, grains, and pasturage.
- Street: 11 Via Santo Spirito
- Postcode: 50125
- City: Firenze
- State: Firenze (FI)
- Telephone: +39-055-271-4243
- Fax: +39-055-211-527